Punxsutawney Phil’s shadow may have called for six more weeks of winter this year, but despite the prediction from our trusted groundhog friend, spring is still right around the corner. Warmer weather paired with an increased distribution of the COVID-19 vaccine could lead to an especially busy season for your business.
When business picks up, you’ll want to be prepared to put your best foot forward and show new customers exactly who you are as a business. You’ll also want to streamline and strengthen your backend processes to eliminate staff stress and ensure smooth sailing for all your business operations. When it comes to spring refreshes, it’s important to cover all your bases. Instead of sweeping long-ignored tasks and inefficiencies under the rug, do a deep cleaning. Bring a critical eye to both the internal and external practices of your business. That means taking a look at everything, from your very private finances to your very public marketing.
With a few simple changes and the right tools to help you implement them, you can refresh your business for spring and usher in a long season of success. Check out our tips for better marketing and finance that will help you improve your business from the inside out.
Digital Marketing Tips
When it comes to attracting new prospects, digital marketing is one of the most effective ways to garner attention and convert it into revenue. More often than not, your website and social media are the first impression an individual gets of your business. That’s why it’s absolutely essential that your digital presence offers accurate representation of who you are as a business.
Remember these simple rules when refreshing your web presence:
1. Stick to your brand
Every element on your website and social media channels—from images and colors to overall design and messaging—should reflect your business and its mission.
2. Include plenty of calls to action
The goal of your website and social media are to drive leads to take the next step. If the actions you want prospects to take aren’t obvious, make them clear with plentiful calls to action. Whether it be to fill out their contact information, schedule an appointment, or try a demo, your digital platforms should always offer an answer to the questions, “What now?”
3. Investigate your marketing materials
One of the simplest strategies for improving your digital marketing is to change the lens through which you look at your materials. Put yourself in the shoes of a competitor looking at your website or social media channels for the first time. Take note of what you do well, what seems repetitive, and what needs improvement. If there’s something you do that sets you apart from competitors, make sure you highlight it.
With your external refresh done, it’s time to focus on the inner work that will strengthen your business and lay a foundation for healthy operations in years to come. At the center of that inner work is taking control of your finances, but it’s not an easy job to manage on your own. With the help of a payment processing and full-service billing partner like Gains, you’ll gain the tools—plus the dedicated service—you need to make your finances truly sing.
Here are our best tips for improving your finances:
1. Upgrade your updating
Updating credit card information is one task that you’ll never get around. When cards aren’t updated, you don’t get paid. But just because cards need to be updated, that doesn’t mean you have to be the one to do it. A proactive card account updater, like the one offered with Gains, stops declined payments before they happen, saving you countless hours on tedious work and thousands on decline fees and lost revenue.
2. Get a bird’s eye view
In order to truly master your finances, you need to know the ins and outs of your money. Take a look at your overall finances. Ask yourself:
- What areas of your business require the most investment?
- Are you getting a worthy return in those areas?
- Are there places you could save money with more efficient management?
- Are there any seasonal trends that affect your profits?
If getting insights into your finances is difficult, consider a payments and billing partner that will streamline processes and fully integrate with your business system.
3. Know when to ask for help
If your staff is spending hours in a back office muddling through finance reports or manually updating credit card information when they could be thinking of the next big idea to move your business forward, consider getting some help. Investing in a payments and billing partner may be the best financial decision you can make.
For more information on how you can spring clean your finances, schedule a consultation with our team.